The true power of any marketing promotion comes with an effective combination of communication channels. We specialize in developing integrated marketing campaigns that deliver impactful targeted messaging everywhere your members may be.
Our recent “We’ve Got a Loan for That” campaign, built for American Heritage Credit Union, is a perfect example of how this works. The campaign leveraged well over a dozen member and prospect touch points including:
- Direct mail
- Radio (Listen to Spots)
- Online banner ads and retargeting
- Statement Ads
- In-branch displays and brochures
- Digital displays
- Teller envelopes
- …and more!
Group G provided hands on development and execution of these communications to make it as turnkey as possible for our client and to minimize the impact on their internal marketing resources. This included all copy and design, media placement, web and email deployment, print production and mailing, radio spots, list and data processing, reporting and analytics.